Keyإطار is a global motion design expo hosted in the heart of Dubai, spotlighting the work of leading motion designers and studios from around the world. Attendees can explore immersive showcases, reels, and installations that push the boundaries of animation and visual storytelling. Beyond the exhibition, Keyإطار offers a space to network, collaborate, and engage with a creative community, all while celebrating the rich cultural energy of Dubai. It’s where motion design meets global connection and regional expression.

Keyإطار is a global motion design expo hosted in the heart of Dubai, spotlighting the work of leading motion designers and studios from around the world. Attendees can explore immersive showcases, reels, and installations that push the boundaries of animation and visual storytelling. Beyond the exhibition, Keyإطار offers a space to network, collaborate, and engage with a creative community, all while celebrating the rich cultural energy of Dubai. It’s where motion design meets global connection and regional expression.

Keyإطار is a global motion design expo hosted in the heart of Dubai, spotlighting the work of leading motion designers and studios from around the world. Attendees can explore immersive showcases, reels, and installations that push the boundaries of animation and visual storytelling. Beyond the exhibition, Keyإطار offers a space to network, collaborate, and engage with a creative community, all while celebrating the rich cultural energy of Dubai. It’s where motion design meets global connection and regional expression.

Keyإطار is a global motion design expo hosted in the heart of Dubai, spotlighting the work of leading motion designers and studios from around the world. Attendees can explore immersive showcases, reels, and installations that push the boundaries of animation and visual storytelling. Beyond the exhibition, Keyإطار offers a space to network, collaborate, and engage with a creative community, all while celebrating the rich cultural energy of Dubai. It’s where motion design meets global connection and regional expression.

Keyإطار is a global motion design expo hosted in the heart of Dubai, spotlighting the work of leading motion designers and studios from around the world. Attendees can explore immersive showcases, reels, and installations that push the boundaries of animation and visual storytelling. Beyond the exhibition, Keyإطار offers a space to network, collaborate, and engage with a creative community, all while celebrating the rich cultural energy of Dubai. It’s where motion design meets global connection and regional expression.

KEYإطار

KEYإطار

KEYإطار

The Design

The Keyإطار logo combines English and Arabic letterforms to form the word “keyframe,” connecting directly to motion design while reflecting Dubai’s multicultural identity. The color palette of blue and white was chosen to evoke a sense of modernity, clarity, and innovation. Supporting icons are intentionally minimal to emphasize simplicity and functionality, while 3D shapes add a playful, futuristic edge, bringing energy and visual interest to the overall brand system.

The Design

The Keyإطار logo combines English and Arabic letterforms to form the word “keyframe,” connecting directly to motion design while reflecting Dubai’s multicultural identity. The color palette of blue and white was chosen to evoke a sense of modernity, clarity, and innovation. Supporting icons are intentionally minimal to emphasize simplicity and functionality, while 3D shapes add a playful, futuristic edge, bringing energy and visual interest to the overall brand system.

The Keyإطار logo combines English and Arabic letterforms to form the word “keyframe,” connecting directly to motion design while reflecting Dubai’s multicultural identity. The color palette of blue and white was chosen to evoke a sense of modernity, clarity, and innovation. Supporting icons are intentionally minimal to emphasize simplicity and functionality, while 3D shapes add a playful, futuristic edge, bringing energy and visual interest to the overall brand system.

The Keyإطار logo combines English and Arabic letterforms to form the word “keyframe,” connecting directly to motion design while reflecting Dubai’s multicultural identity. The color palette of blue and white was chosen to evoke a sense of modernity, clarity, and innovation. Supporting icons are intentionally minimal to emphasize simplicity and functionality, while 3D shapes add a playful, futuristic edge, bringing energy and visual interest to the overall brand system.

The Keyإطار logo combines English and Arabic letterforms to form the word “keyframe,” connecting directly to motion design while reflecting Dubai’s multicultural identity. The color palette of blue and white was chosen to evoke a sense of modernity, clarity, and innovation. Supporting icons are intentionally minimal to emphasize simplicity and functionality, while 3D shapes add a playful, futuristic edge, bringing energy and visual interest to the overall brand system.

INTERACTIVE MURAL

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T-shirt Design

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Reflection

Reflection

The Keyإطار project was a turning point for me in learning both Blender and motion design in After Effects. I relied on tutorials, trial and error, and consistent practice to develop new skills from the ground up. Alongside the technical growth, I learned how to manage my own timeline, set realistic deadlines, and stay motivated without external pressure. It was both a creative and personal challenge that taught me how to take ownership of my learning and follow through.

The Keyإطار project was a turning point for me in learning both Blender and motion design in After Effects. I relied on tutorials, trial and error, and consistent practice to develop new skills from the ground up. Alongside the technical growth, I learned how to manage my own timeline, set realistic deadlines, and stay motivated without external pressure. It was both a creative and personal challenge that taught me how to take ownership of my learning and follow through.

The Keyإطار project was a turning point for me in learning both Blender and motion design in After Effects. I relied on tutorials, trial and error, and consistent practice to develop new skills from the ground up. Alongside the technical growth, I learned how to manage my own timeline, set realistic deadlines, and stay motivated without external pressure. It was both a creative and personal challenge that taught me how to take ownership of my learning and follow through.

The Keyإطار project was a turning point for me in learning both Blender and motion design in After Effects. I relied on tutorials, trial and error, and consistent practice to develop new skills from the ground up. Alongside the technical growth, I learned how to manage my own timeline, set realistic deadlines, and stay motivated without external pressure. It was both a creative and personal challenge that taught me how to take ownership of my learning and follow through.

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