Venmo
#Fromusforus
campaign
Venmo
#Fromusforus
campaign
Venmo
#Fromusforus
campaign
A community-focused campaign highlighting how immigrant and first-generation users support each other through everyday payments. My team and I created the strategy, visuals, and UGC content to position Venmo as more than a payment app; it's a tool for connection, culture, and real-life support.
A community-focused campaign highlighting how immigrant and first-generation users support each other through everyday payments. My team and I created the strategy, visuals, and UGC content to position Venmo as more than a payment app; it's a tool for connection, culture, and real-life support.
A community-focused campaign highlighting how immigrant and first-generation users support each other through everyday payments. My team and I created the strategy, visuals, and UGC content to position Venmo as more than a payment app; it's a tool for connection, culture, and real-life support.
A community-focused campaign highlighting how immigrant and first-generation users support each other through everyday payments. My team and I created the strategy, visuals, and UGC content to position Venmo as more than a payment app; it's a tool for connection, culture, and real-life support.
Software: Figma-Jitter-Adobe Illustrator
Roles: Graphic and Motion Designer
Team Members: Deanna Washington, Sunny Hwang, and Nyla Carter
Software: Figma-Jitter-Adobe Illustrator
Roles: Graphic and Motion Designer
Team Members: Deanna Washington, Sunny Hwang, and Nyla Carter
Software: Figma-Jitter-Adobe Illustrator
Roles: Graphic and Motion Designer
Team Members: Deanna Washington, Sunny Hwang, and Nyla Carter
Vertical Executions
Vertical Executions
Vertical Executions
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Tap Below For Strategy Statement
The Design
This OOH series blends cultural illustrations, real photography, and QR-powered interaction. A white connecting line visually links the photo to the QR code, symbolizing how Venmo bridges real-life moments with seamless digital payments. The line acts as a simple, intuitive guide that reinforces connection, flow, and ease across every design.
The Design
The Design
Horizontal Executions
Stickers
This OOH series blends cultural illustrations, real photography, and QR-powered interaction. A white connecting line visually links the photo to the QR code, symbolizing how Venmo bridges real-life moments with seamless digital payments. The line acts as a simple, intuitive guide that reinforces connection, flow, and ease across every design.
This OOH series blends cultural illustrations, real photography, and QR-powered interaction. A white connecting line visually links the photo to the QR code, symbolizing how Venmo bridges real-life moments with seamless digital payments. The line acts as a simple, intuitive guide that reinforces connection, flow, and ease across every design.
This OOH series blends cultural illustrations, real photography, and QR-powered interaction. A white connecting line visually links the photo to the QR code, symbolizing how Venmo bridges real-life moments with seamless digital payments. The line acts as a simple, intuitive guide that reinforces connection, flow, and ease across every design.
Stickers
Stickers
Stickers
Social Media
Social Media
Social Media
This OOH series blends cultural illustrations, real photography, and QR-powered interaction. A white connecting line visually links the photo to the QR code, symbolizing how Venmo bridges real-life moments with seamless digital payments. The line acts as a simple, intuitive guide that reinforces connection, flow, and ease across every design.
This OOH series blends cultural illustrations, real photography, and QR-powered interaction. A white connecting line visually links the photo to the QR code, symbolizing how Venmo bridges real-life moments with seamless digital payments. The line acts as a simple, intuitive guide that reinforces connection, flow, and ease across every design.
The Design
The Design
Reflection
Reflection
This project helped me grow as a designer by learning how to collaborate effectively and build a cohesive visual system with my team. I strengthened my technical skills in Figma and Jitter, especially in creating clean layouts and simple motion. I also deepened my understanding of how immigrant and first-gen communities use Venmo to support small businesses and everyday interactions, which pushed me to design with more cultural intention and clarity.
Microsite
Reflection
Microsite
This project helped me grow as a designer by learning how to collaborate effectively and build a cohesive visual system with my team. I strengthened my technical skills in Figma and Jitter, especially in creating clean layouts and simple motion. I also deepened my understanding of how immigrant and first-gen communities use Venmo to support small businesses and everyday interactions, which pushed me to design with more cultural intention and clarity.
This project helped me grow as a designer by learning how to collaborate effectively and build a cohesive visual system with my team. I strengthened my technical skills in Figma and Jitter, especially in creating clean layouts and simple motion. I also deepened my understanding of how immigrant and first-gen communities use Venmo to support small businesses and everyday interactions, which pushed me to design with more cultural intention and clarity.
Microsite
The microsite is activated through the unique QR codes on each OOH mockup. Once scanned, it provides a deeper look into the campaign, showcasing how Venmo supports these communities and offering non-Venmo users a direct, seamless way to download the app.
The microsite is activated through the unique QR codes on each OOH mockup. Once scanned, it provides a deeper look into the campaign, showcasing how Venmo supports these communities and offering non-Venmo users a direct, seamless way to download the app.
The microsite is activated through the unique QR codes on each OOH mockup. Once scanned, it provides a deeper look into the campaign, showcasing how Venmo supports these communities and offering non-Venmo users a direct, seamless way to download the app.
Process
Process
Process
Drag and Zoom to Explore
Drag and Zoom to Explore
Drag and Zoom to Explore
Drag and Zoom to Explore
Drag and Zoom to Explore
Stickers
Social Media
The microsite is activated through the unique QR codes on each OOH mockup. Once scanned, it provides a deeper look into the campaign, showcasing how Venmo supports these communities and offering non-Venmo users a direct, seamless way to download the app.
Microsite
Microsite
This project helped me grow as a designer by learning how to collaborate effectively and build a cohesive visual system with my team. I strengthened my technical skills in Figma and Jitter, especially in creating clean layouts and simple motion. I also deepened my understanding of how immigrant and first-gen communities use Venmo to support small businesses and everyday interactions, which pushed me to design with more cultural intention and clarity.
This project helped me grow as a designer by learning how to collaborate effectively and build a cohesive visual system with my team. I strengthened my technical skills in Figma and Jitter, especially in creating clean layouts and simple motion. I also deepened my understanding of how immigrant and first-gen communities use Venmo to support small businesses and everyday interactions, which pushed me to design with more cultural intention and clarity.
Reflection
Process
Venmo
#Fromusforus
campaign
A community-focused campaign highlighting how immigrant and first-generation users support each other through everyday payments. My team and I created the strategy, visuals, and UGC content to position Venmo as more than a payment app; it's a tool for connection, culture, and real-life support.
Software: Figma-Jitter-Adobe Illustrator
Roles: Graphic and Motion Designer
Team Members: Deanna Washington, Sunny Hwang, and Nyla Carter
Tap Below For Strategy Statement
The Design
Social Media
The microsite is activated through the unique QR codes on each OOH mockup. Once scanned, it provides a deeper look into the campaign, showcasing how Venmo supports these communities and offering non-Venmo users a direct, seamless way to download the app.
Reflection
Back to Top
Process
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