This was a collaborative team challenge with Amorepacific to create a U.S. launch campaign for Aestura. We combined immersive experiences and interactive social media to introduce the brand’s barrier-repair science to the emerging Korean skincare market, blending clinical credibility with cultural relevance to build curiosity, engagement, and trust.
This was a collaborative team challenge with Amorepacific to create a U.S. launch campaign for Aestura. We combined immersive experiences and interactive social media to introduce the brand’s barrier-repair science to the emerging Korean skincare market, blending clinical credibility with cultural relevance to build curiosity, engagement, and trust.
This was a collaborative team challenge with Amorepacific to create a U.S. launch campaign for Aestura. We combined immersive experiences and interactive social media to introduce the brand’s barrier-repair science to the emerging Korean skincare market, blending clinical credibility with cultural relevance to build curiosity, engagement, and trust.
Aestura
From Seoul
to Your City Campaign
Aestura
From Seoul
to Your City Campaign
The Ask
The Ask
Create a social media campaign to expand Aestura’s U.S. brand presence by showcasing the unique benefits of its flagship AtoBarrier365 Cream. Drive awareness, engagement, and brand recognition among sensitive skin users, ultimately boosting sales conversion.
Create a social media campaign to expand Aestura’s U.S. brand presence by showcasing the unique benefits of its flagship AtoBarrier365 Cream. Drive awareness, engagement, and brand recognition among sensitive skin users, ultimately boosting sales conversion.
The Design
The Design
The Aestura project aimed to translate the brand’s clean, hydrating aesthetic into engaging experiences. Social media designs mirrored Aestura’s minimalist, moisturizing vibe with soft colors, smooth textures, and interactive content to boost engagement. The pop-up event extended this aesthetic into an immersive space, blending barrier-care education with fun, Instagram-worthy installations for a memorable brand experience.
The Aestura project aimed to translate the brand’s clean, hydrating aesthetic into engaging experiences. Social media designs mirrored Aestura’s minimalist, moisturizing vibe with soft colors, smooth textures, and interactive content to boost engagement. The pop-up event extended this aesthetic into an immersive space, blending barrier-care education with fun, Instagram-worthy installations for a memorable brand experience.
Drag and zoom to explore
Drag and zoom to explore
Aestura
From Seoul
to Your
City Campaign
This was a collaborative team challenge with Amorepacific to create a U.S. launch campaign for Aestura. We combined immersive experiences and interactive social media to introduce the brand’s barrier-repair science to the emerging Korean skincare market, blending clinical credibility with cultural relevance to build curiosity, engagement, and trust.
The Ask
Create a social media campaign to expand Aestura’s U.S. brand presence by showcasing the unique benefits of its flagship AtoBarrier365 Cream. Drive awareness, engagement, and brand recognition among sensitive skin users, ultimately boosting sales conversion.
The Aestura project aimed to translate the brand’s clean, hydrating aesthetic into engaging experiences. Social media designs mirrored Aestura’s minimalist, moisturizing vibe with soft colors, smooth textures, and interactive content to boost engagement. The pop-up event extended this aesthetic into an immersive space, blending barrier-care education with fun, Instagram-worthy installations for a memorable brand experience.
Drag and zoom to explore
Create a social media campaign to expand Aestura’s U.S. brand presence by showcasing the unique benefits of its flagship AtoBarrier365 Cream. Drive awareness, engagement, and brand recognition among sensitive skin users, ultimately boosting sales conversion.
The Design
The Aestura project aimed to translate the brand’s clean, hydrating aesthetic into engaging experiences. Social media designs mirrored Aestura’s minimalist, moisturizing vibe with soft colors, smooth textures, and interactive content to boost engagement. The pop-up event extended this aesthetic into an immersive space, blending barrier-care education with fun, Instagram-worthy installations for a memorable brand experience.